Startup Canada
A non-profit organization who connects Canada’s entrepreneurs with the tools, community, and support they need to start and build their business.
My role at Startup Canada
researched and curated the weekly email and LinkedIn newsletter
created and scheduled social media
monitored and interacted with Startup Canada’s online community
assisted with partnership onboardings
managed, developed, and scheduled the partnership social media relationships
Metrics I helped achieve
From 148,833 to 184,649 followers
From 16,210 to 20,018 followers
From 34,505 to 41,447 followers
LinkedIn Newsletter
From 9,092 to 14,510 subscribers
Projects
Projects
Every week, I wrote and published editions of Startup Your Week, Startup Canada's official newsletter with 19,645 email and 14,510 LinkedIn subscribers. I curated custom content for each newsletter edition, including internal programming, news, resources and tools for Canadian entrepreneurs, an entrepreneur feature, and highlights from Startup Canada's latest podcast episodes.
Email Newsletter
LinkedIn Newsletter
Attached below are links to a couple of LinkedIn newsletters I created:
Startup Blog
One of the most successful blog posts we had at Startup Canada was for Black History Month with 2,660 pageviews. With the confidence my manager gave me, I wrote a blog post titled, “Top Resources for Black Entrepreneurs in Canada”.
I also created a social media reel that highlighted the local and national support organizations featured in the blog post.
Some work culture reels
I had opportunities to have fun with our social media and create these reels: