Ontario Colleges’ Marketing Competition
Every year Algonquin College participates in the Ontario Colleges’ Marketing Competition, and for the past three years have been the number one college. See, how amazing we are! When I applied I had no idea what this competition entailed but I wanted to give it a try.
How hard can it be?
My team member and I represented Algonquin College in the Retail Marketing Competition. I later learned we would be handed a case study, have 30 minutes of prep time, create a seven slide deck, and present a 15 minute presentation to a panel of esteemed judges.
We worked alongside my coach, Jim Neubauer, from the end of September until the day of our competition in December. Each week, we looked over cases to identify the core problem, created a situational analysis, an objective, three alternatives, a recommendation, and an implementation plan. The very first case we began took us three hours. After getting feedback from our coach, I realized I had a long way to go.
We later learned that we placed fourth out of the 12 colleges, but I was proud of our growth.
Reflecting back, I realize how much I’ve grown and evolved. For instance, I now approach every problem with an open mind. I have a bank full of ideas ready to work through the task at hand. I’ve come to realize, no matter the circumstance I will solve the problem creatively and professionally.